Yili – 2016 Olympic Year #"Little Feast" theme marketing
"Live And Live Today" is the theme of Erie's 2016 campaign. From the national system, winning the gold, to willing to give every one go all out to applaud, the national mentality for the Olympic Games gradually changed. On the other hand, the relationship between the nation and the Olympic Games, from watching live on television, to watching events on mobile phones, has always been just a matter of onlookers.
Based on the above insights, keep up with the Olympic trend, the launch of the Olympic Games do not watch the stage theme and tens of millions of people dynamic start. In more than three months of Olympic marketing, the group, as Yili's annual digital marketing agent, helped Yili maximize the integration of a series of platforms, including the news media, social platforms, self-media, China House, Erie's official flagship store and Tencent "Run to Rio", to extend the dynamic tentacles to all aspects of life. Really realizethe on-line and offline linkage.
campaign performance：#和千万人活力开动, nearly 11.63 million people have participated in the interaction, with a total of more than 520 million PV activities. From the "small feat" to the tens of millions of people to start the micro-blogging topic cumulativespread spread 2 billion people, more than 846,000 discussions, 588,000 users follow edigate and participate, this is a major breakthrough for many brands; KV total exposure 36.482 billion times, a total click of 273 million, a total click rate of 0.75%, all reflects the "and tens of millions of people dynamic start" theme deeply rooted in the hearts of the people; It can be seen that tens of millions of people's vitality has become a reality.