Around World Oceans Day on June 8, Adidas and the environmental group Parley have launched a " RUN FOR THE OCEANS" theme campaign to encourage sports enthusiasts around the world to contribute in a running way to awaken and raise public awareness of ocean pollution and reshape the pristine oceans.

In order to maximize the influence and participation of the " RUN FOR THE OCEANS" campaign, arkr GROUP, as the digital agent for Adidas, joined hands with Yue Run Circle with a huge online running campaign, successfully detonated the influence and dissemination of the event. " RUN FOR THE OCEANS" boom extends from the line to the line, the activities from June 9 to 16 in Beijing, Shanghai, Guangzhou, Chengdu, four cities, the concept of marine environmental protection and the spirit of sports creation to spread to all parts.

In order to strengthen the dissemination efforts, we assist Adidas around the " RUN FOR THE OCEANS" theme, in WeChat public nod related articles, and set up a discussion topic on Weibo, through the invitation of KOL self-interactive dissemination, as well as to the event live broadcast form, in various circles to carry out communication interaction, for the " RUN FOR THE OCEANS" campaign, Attract the vast number of netizens to participate in activities and spontaneously carry out the topic of secondary dissemination.