A mother’s love is not equal to breast milk, Aptamil advocates “用爱喂养”
We launched a campaign called“用爱喂养”, which put forward a mother's love is not just breast milk, love than what all important". Invited Patty Hou took a short film, cooperate with "Claire" to invite spokesman Li Na, Patty Hou and parent-child education experts called sunny mother to do a special interview, the depth discussion of a mother's love is not only breast milk. In addition, we also took a parent-child blockbusters to share their parenting life and feeding with love story.
“用爱喂养”Smartly leverage the topic to amplify the brand's sound volume. By the time of writing, this marketing campaign had been for the United States to harvest 560 million total exposure in the network, 980,000 total interactive volume.