Strategic insight：

We found that “building festival” of internet is a new trend to attract young people, but there are few festivals tailored for men. Therefore, GF decided to launch the plan of “Man-Day”，who want to create a fan festival of brand itself. Four members of SNH48 took a creative advertising of “Man-Day”, who has brought unprecedented freshness to fans When they transformed men’s wear.

Creative execution：

Stars send Weibo, trigger hot search: Li Yitong was the first  to publish the men’s wear  on Weibo, topic of  #enjoy being a man# was instantly hot searched by fans

Interactive innovation, compliments on whole screen：SNH48 members Viral video which played in the Shanghai gold business circle LED screen, let fans get the praises that idols told you.

Take a heart to heart interview to create topic：A "real-life documentary" asks from a girl's point of view "Do you remember when you praised your partner last time? “ which caused social attention.

Media innovation, draining e-commerce: GF has opened up online and offline's displays and purchases.