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After 10 months of secret preparation, Maniform launched the “Talk to Your Body”campaign with Victoria Song

Description

As a top underwear brand in China, Maniform launched the “You Were Born Sexy” series of microfilms in 2018 and continuously explored the relationship among “women, underwear, and body” since then. In 2020, with 10 months’ effort, from planning to shooting, Maniform finally brought "Talk to Your Body" as a new film to this series.

To celebrate the “520 Festival”,Maniform planned the brand 520 IMC campaign with ARKR Group, promoting non-rimless underwear products and inspiring young women to “Talk to Their Body”. Emphasizing the brand attitude, “You Were Born Sexy", this campaign further encouraged women to find their suitable underwear and to be themselves.

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