ROEWE i5 listing conference, all-round high-energy strong sweep ingests of the channel
ROEWE i5 launched the communication campaign, innovative TVC to create a high-energy brand image, the up to 2 minutes of advertising packageinto into a film, five days before the launch of the movie in the form of a countdown, released in the official WeChat, causing curiosity and expectations. After establishing a high-energy image through TVC, The Group assisted Rongwei i5 to join forces with Alipay AR platform and Tmall Products to create a channel integration marketing campaign across the line and offline. Through online exposure and offline subsidence promotion, increase visibility and exposure, and then use AR sweep into the ROEWE i5 double 11 "high-energy treasure one-dollar pick-up" activities, so that the dissemination of promotion and sales activities into one, stimulate the conversion of divers.
arkr GROUP helps ROEWE i5 to be listed to 90 years after the young first-time group as the main goal, from the front-end strategy to the ground implementation, to high-ability integration concept, from the establishment of image to sales implementation, through the line and offline communication channels, in each channel of consumer contact, to create a full range of high-energy atmosphere. Not only for new products to establish visibility, but also directly linked to sales, for customers to create higher value.