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ONE PHONE, ONE INSTRUMENT & ONE BAND

Description

Corona is an imported Mexican beer brand, advocating a chill and relaxed lifestyle. During the Chinese New Year, the biggest challenge was to create a drinking occasion for Corona.  We learned that people were having a boring and repetitive gathering of friends during the latter half of the Chinese New Year vacation. We designed a multiple-screen interactive social experience that gave users the chance to use their phones to collaborate with each other and play music as a band, while users could put down their phones and ‘Live In The Moment’ with friends again.