Strategic insight：

At the end of the year, the gift season is a romantic game. Gift choices are often confined to flowers, lipsticks and bags, which miss new ideas. How can I send a gift that will impress TA for a lifetime? We and Forevermark to propose the communication theme of “This shinning holiay diamonds are remembered“. Creativity uses the most direct contrast approach,  which directly hits the hearts of female consumers.

Creative execution：

Qin Lan performed a blockbuster : The blockbuster was placed on multiple platforms such as Xiaohongshu and  friends circle ads. The concept of "remember diamonds" was tapped into consumers' minds.

Multi-dimensional recommend products  from Xiao Hongshu：

•Xiao Hongshu released a topic of # Christmas gifts are diamonds#. Later, Qin Lan released the notes of Xiao Hongshu, which Arouse enthusiastic response from fans;

•The top KOLs of Xiao Hongshu showed the Forevermark products who bought by themselves with the form of Vlog, which heated the topic continuously.

The Brainwash gesture dance of Tik Tok: 

•The brand launched the  topic # The more the gift flashes, the more I love them#, and invited the top gesture dancers from Tik Tok performed choreography and create original bgm ；

•Stars and high flow KOLS released the short videos of gesture dances,  which  attracted a large number of fans to imitate and involve more UGC for the brand.