BIODERMA一“Cell power, Sunburn is not greasy” Create a summer specific token
BIODERMA launches new products of sunscreen series. We use the "cell power, sunburn is not greasy" as the theme of communication. Through the influence of the sunscreen series brand ambassador - Rocket Girl 101 Sunnee Yang Yuqing, with high-quality creative video and accurate delivery strategy. While harvesting volume for the topic and brand, it also achieves sales conversion.
Campaign Performance: Tmall & JD sales champion；Tmall single-day sales: 1 million; eight national warehouse of Jingdong sold out" cell power, sunburn is not greasy " topic:Total reading: 100 million；Interaction: 1.311 million