SEPHORA – New year red, defined by me
SEPHORA corporate with star, self-media, and e-commerce to multi-dimensional display of the brand's definition of the New Year red. Create a concept window offline, and name the women in the new era, expressing the attitude of the New Year. At the same time, effectively use social small program interaction to guide traffic and achieve sales conversion. The online and offline interactive scenes blend together to allow users to open the American Red Storm with SEPHORA during this New Year.
Campaign Performance: #New year red, defined by me# Weibo topic reading: 150 million; topic discussion volume: 109,000；#New year red, defined by me # applet views:3,900; page views: 62,989