The brand looks for a resonance medium-music that is associated with young consumers. The medium is also an element living in the DNA of Levi's® brand. Sound is life, music is also a window to capture consumer sentiment. Levi's® through music cure consumers and build brand image. Therefore, we use large platforms and musicians to reach the young group through large horizontal range; Deepen the topical traffic IDOL, and vertically export the brand spirit; Finally, unite the icon that best fits the spirit of Levi's® to strengthen the brand image.
1. United Netease Cloud Music has a total exposure of 290 million times, with an interaction of 2.85 million times
2. NetEase cloud song single played 2.1 million times of 4 live version, get 9,700+ quality reviews
3. #噪音生活#H5: 2.18 million people participated, a total of 7,268UGC
Strawberry Music Festival total exposure 2.15 million times
The second stage:
1. #百无禁忌蔡徐坤# Topic page hits 2.89 billion readings
2. The video of the non-forbidden series has reached a total of 66 million in two weeks.
3. Levi's official Weibo related blog reading volume reached 390 million, interaction amounted to 2.354 million
The third phase:
1. #木村拓哉窦靖童 神仙组合#Topic tying hot search TOP2
2. Weibo KOL forwarding has received more than 355 million attention 3. Video received a total of 21.99 million playbacks