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Snickers Air

Description

MediaCom and Snickers partnered with one of China’s biggest domestic carriers, China Eastern Airlines, to develop a hunger-free flight – Snickers Air. Passengers boarded with theworld’s first edible boarding pass, received a hunger safety announcement and were treated to a special in-flight meal; the travelers received an amazing experience that entertained millions offline and online during Chinese New Year 2018, driving up net sales value by more than 60%.