To promote Denmark tourism as well as the country’s overproduced oysters, we partnered with Ifeng Travel, coming up with an idea of opening a pop-up kitchen in Denmark and inviting two Eastern and Western master chefs to prove to people how yummy Denmark oyster cuisine can be by having a food battle with their secret recipes of oyster cuisines. With this simple event idea plus cooperation with a news platform, we made a great social impact for Denmark tourism and its oyster through the smart use of budget and time.To promote Denmark tourism as well as the country’s overproduced oysters, we partnered with Ifeng Travel, coming up with an idea of opening a pop-up kitchen in Denmark and inviting two Eastern and Western master chefs to prove to people how yummy Denmark oyster cuisine can be by having a food battle with their secret recipes of oyster cuisines. With this simple event idea plus cooperation with a news platform, we made a great social impact for Denmark tourism and its oyster through the smart use of budget and time.