此自适应网站仅支持 Chrome、Safari、Firefox 及 IE9以上版本。 This responsive site is only compatible with Chrome, Safari, Firefox, and IE9 & above.
The latest hardcopy version of The Source is now available for the public. A premium 300+ page hardcover book, "The Source" is a practical resource for marketers and agencies seeking to learn about the latest relationship trends as well as the Top Agencies in China.
Contact teriea@rthree.com to order a copy.
The Source is a biennial research project that comprises of two parts:
The AgencyScope 2024 Study is based on interviews with executives responsible for marketing, communications, digital and media in China. Their company must be working with at least one MarCom agency by/before end of 2023. Interviewees must have been involved in the decision-making process for selecting agencies and approving the work of their agencies. They must also have interacted with MarCom agencies on an ongoing basis. In addition to R3-SCOPEN's databases, leading agencies in China were asked for a list of their most important clients, who collectively were approached by our interviewers. 323 individuals working in 242 client companies where 837 client-agency relationships were analyzed (IMC, Retail Marketing, and Media). These individuals work in the marketing departments of client companies.
The results shine a light on:
The Source book covers over 150 of the top Creative, Media, Digital, PR, Marketing Services, E-Commerce, MCN, and Martech agencies in China.
To order your copy or to request a sample,
Contact teriea@rthree.com to order a copy.
