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The Source: An In-Depth Study of Client-Agency Relationships in China

The latest print version of The Source is now available. A premium 300+ page hardcover book, "The Source" is a practical resource for clients and agencies seeking to learn about the latest relationship trends as well as the Top Agencies in China.

Contact christina@rthree.com to order a copy.

The Source is a biennial research project that comprises of two parts:

Topline findings from the 2018 China agency scope study

In 2017, our team met and spoke with 406 senior marketers and procurement professionals in Beijing, Shanghai, Guangzhou and other cities creative, covering advertising, marketing services, digital, and media agencies. The study analyzes more than 700 client-agency relationships across 309 companies.

The results shine a light on:

  • Agency selection trends
  • Agency compensation trends
  • Procurement trends and more

Profiles of the top 150 agencies in China

The Source book covers over 150 of the top Creative, Media, Digital, PR and Marketing Services agencies in China.


To order your copy or to request a sample,
Contact christina@rthree.com to order a copy.