HP's branding film, "The Potato Calendar" is a story about technology and ideality, printing out a brand-new hope. The film's narrative follows a university graduate student returning to his hometown to start a business, bringing a better life to the people through a “potato calendar” printed full of potato cultivating skills. HP had the vision of presenting the "print a better world" brand belief through this Chinese story, comprehensively advocating the “digital equality and bridging the digital gap” ideology. Pass is the strength of technology. It supports countless creative thoughts and brings them to realization, provoking the brand proposition of the possibility of a better future.HP's branding film, "The Potato Calendar" is a story about technology and ideality, printing out a brand-new hope. The film's narrative follows a university graduate student returning to his hometown to start a business, bringing a better life to the people through a “potato calendar” printed full of potato cultivating skills. HP had the vision of presenting the "print a better world" brand belief through this Chinese story, comprehensively advocating the “digital equality and bridging the digital gap” ideology. Pass is the strength of technology. It supports countless creative thoughts and brings them to realization, provoking the brand proposition of the possibility of a better future.