For the 13th piece in the Burberry Generation exhibition series for the Chinese market, we worked with the upcoming artist Myron to create a 288 m² living wall in Chengdu. The art installation comprises 4,660 custom-designed titles made perfect for growing moss. To extend the life of the art piece, we capture one image of the mural wall every hour in 15 days of its show time and generated 361 NFTs for consumer to grab from Tencent crypto art platform. Each NFT is unique, marked with a special time code and represents a moment of the ever growing artwork. To further share the story behind the living wall, we also produced a cinematic making-of in which we show the artist,
Myron, at work—arguably an artwork in and of itself.