CASE STUDIES | The Source

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Case Studies

Communication Strategy

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management

Industry

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous

Communication Strategy Clear

Whispers with Xiaomi

Dove 2018

MediaCom

2018 BOUNCE 2.0 CAMPAIGN

FIVE 2018

MediaCom

Brighter Home, Brighter Kids

Dulux 2018

MediaCom

Snickers Air

Snickers 2018

MediaCom

Never ending travel, more than travel

Marriott Bonvoy 2018

UNIQUEAD

NetEase Virtual Editor-In-Chief Wang San San

NetEase News APP 2017

arkr GROUP

LEXUS NX New Model Launch Campaign

LEXUS NX 2017

Dentsu Advertising

McDonald’s x Minions

McDonald’s 2017

TBWA\China Group

Xiaohongshu x attitude – 2017 Live cast-Fresh meat campaign

Xiaohongshu 2017

arkr GROUP

McDonald Crispy Chicken Muffin

McDonald 2017

BBDO

Momo - Get to Know Me

Momo 2017

TBWA\China Group

This is home

Haier 2017

UNIQUEAD

There's no strange road in the heart

Didi 2017

UNIQUEAD

SGM - Product Launch & Auto Show

Cadillac, Chevrolet and Buick 2017

George P. Johnson

Kobayashi Air Pollution Discount Campaign

Kobayashi Pharmaceutic 2016

Dentsu Advertising

Visa 2017 CNY Campaign

Visa 2016

BBDO

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