Adidas Originals has broken the boundary between sports and street culture again, with the new R.Y.V. collection and NITE JOGGER to create the perfect night walking outfit.
NITE JOGGER is one of the best running shoes for comfort and styling. This time adidas Originals' new 3M collaboration, unveiled in September, adds high-visibility reflective material to make the night the home of the shoes.
In order to promote adidas Originals' night gear, we, as the digital agent of adidas, launched the "NITE JOGGER" campaign to expand the dissemination of products and promote the youth trend culture.
Adidas Originals encourages young nightwalkers to speak up for the night. Four groups of musicians responded with a battle in the form of band +RAPPER. It is the first time to go deep into the field of music and skillfully use the "night" to highlight the characteristics of the product. At the same time, it also starts from the culture favored by young people to show the young genes of the brand.