Health and wellness brands often seize media resources at the New Year to promote gift-giving marketing. Centrum and Caltrate aim to break through the noisy environment with content that resonates with the middle-aged and young groups. When gift-giving is more focused on maintaining relationships with others, we hope that the middle-aged and young people can, in the face of age anxiety brought by another year passing, pay more attention to maintaining their relationship with themselves. Through a brand creative short film "Always in the Prime of Life", a cross-temporal dialogue with their future selves is created, resonating with and reminding the audience to build a solid physical foundation, live in a youthful state, and ultimately sway their preferences. The new customer acquisition rate was 98%, the CPR was 17% lower than the industry average at the same period, and the interaction rate was 227% higher than the industry average.Health and wellness brands often seize media resources at the New Year to promote gift-giving marketing. Centrum and Caltrate aim to break through the noisy environment with content that resonates with the middle-aged and young groups. When gift-giving is more focused on maintaining relationships with others, we hope that the middle-aged and young people can, in the face of age anxiety brought by another year passing, pay more attention to maintaining their relationship with themselves. Through a brand creative short film 「In the Prime EveryYear」 , a cross-temporal dialogue with their future selves is created, resonating with and reminding the audience to build a solid physical foundation, live in a youthful state, and ultimately sway their preferences. The new customer acquisition rate was 98%, the CPR was 17% lower than the industry average at the same period, and the interaction rate was 227% higher than the industry average.