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Description

Challenge: DDB was tasked with creating mass popularity for the all-new 21st Century Beetle by communicating its

heritage and modern design as well as establishing cultural relevance for the iconic brand in modern-day China.

Idea and Execution (Solution

Release Date

2014

Client

Volkswagen Group Import China

Brand

Beetle

Agency

DDB since 1992 www.ddbchina.com danny.mok@cn.ddb.com View Agency Profile

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