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Excelle

Description

Challenge: 40-50 new cars launch in China every year, Buick "Excelle", a 10-year-old car, how to become #1 best-selling car again? Idea and Execution (Solution): Buick Excelle has sold 2,000,000 Excelle in the last 10 yea

Release Date

2016

Client

Buick

Brand

Excelle

Agency

Mullenlowe Group since 2004 china.mullenlowe.com raymond.man@mullenlowegroup.com View Agency Profile

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