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Encore

Description

Challenge: In China, Buick planned to launch an entirely new compact the SUV “Encore”, in October, 2012. At the same time, the SUV marketing is crowded since there are 127 types of SUVs in China; hence, Encore was determined to not

Release Date

2016

Client

Buick

Brand

Encore

Agency

Mullenlowe Group since 2004 china.mullenlowe.com raymond.man@mullenlowegroup.com View Agency Profile

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