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Alipay

Description

Challenge: How to make Alipay bigger than any other online payment tool and make Alipay synonymous

with trust?​Idea and Execution (Solution): Our strategy: Own the core value of online payment – Trust. Trust crisis amo

Release Date

2016

Client

Alibaba Group

Brand

Alipay

Agency

Mullenlowe Group since 2004 china.mullenlowe.com raymond.man@mullenlowegroup.com View Agency Profile

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