CASE STUDIES | The Source

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Case Studies

Service Scope

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

Industry

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

Let your home letters fly home’ CNY campaign

Centrum&Caltrate 2016

Maxus

Wish You Were Here- Huawei Honor 6 ‘Groufie' Brought 1.5M Chinese People Together

Honor 2016

Maxus

RESUME-THE BIRTH OF TRUST, Bank of Communication social campaign

Bank of Communication 2016

Maxus

Mate 7 Jazz Life- 'native music advertising'

Mate 2016

Maxus

Zhong Hua - Mini Roadshow

Zhong Hua 2016

Cosine

Microsoft

Surface 2016

UNIQUEAD

JIYUE Robocar Experience Center’s Digital Experience——Step into a New World

JIYUE 2022

Media.Monks

A Luxury Car Brand - Achieved Business Growth through Omnichannel Marketing

A Luxury Car Brand 2022

DeepZero | iPinYou

A Physical Retail Giant Increased the Amount of Cross-Channel Customers and the Average Purchase Price with CDP Systerm

A Physical Retail Giant 2022

DeepZero | iPinYou

A High-end Beauty Brand - Achieved 3x Dormant Users Recalling Rate During the "Double 11" Shopping Festival

A High-end Beauty Brand 2021

DeepZero | iPinYou

PVM - Precisly Found The Valuable Segments and Achived Increase on N+Reach

ALP, LLP, IC, Jelly, MTS, CCP 2019

DeepZero | iPinYou

SHISEIDO - Accurately Targeted High-value Audiences and Optimized the Campaign from E-commerce Sales Data

SHISEIDO, NARS, CPB 2020

DeepZero | iPinYou

A Tourism Agency of an European Country - 211% Rising on Air Ticket Booking from China

Tourism Agency of an European Country 2023

DeepZero | iPinYou

Veet - Target Customers Via Omni-channel and Customize Strategies for Different Genders to Maximize Engagement and Drive Conversions.

Veet 2023

DeepZero | iPinYou

Chando - Proving ROI from Connecting Tmall User Data with Other Chinese Leading Media During Big Sale

Chando 2023

DeepZero | iPinYou

LEGO FRIENDS - BESTIES ADVENTURE AT CREATIVE LAND

LEGO 2023

IPG Mediabrands