arkr GROUP assisted VIPKID to reach super cooperation with the well-known restaurant chain Pizza Hut, the first to open low-frequency teaching scene under-line high-frequency attempt. Through 2 Pizza Hut themed stores and 250 cooperative stores, online to create interoperability scenes and interaction, two-way drainage users. Based on Pizza Hut has a high-fit target crowd, high-frequency dining scene, theme store can effectively enhance the user scene experience value, so that every child entering the store, anytime, anywhere to stimulate interest in English learning.
By partnering with Pizza Hut, VIPKID enhances the user's sense of experience online and achieves the externalization of the effect through offline activities to gain the word of mouth of the super user. At the same time, this cross-border as the education industry's first low-frequency scenario high-frequency attempt, for VIPKID and even the entire industry experience marketing model exploration provides more reference.
Data, at zero cost to achieve high-efficiency cross-border cooperation, the effect is as follows: the first public class participation nearly 20,000 people, the number of course sharing nearly 30,000; Event information covers 2,400,000 and more friends circles; With more than 250 stores reach new and old users, attracting more than 1,500,000 visitors; Activated the super user reputation, to achieve the super user word-of-mouth second fission effect.