Pizza Hut  X  Scent Library，Durian Pizza Perfume

How to make "special taste" help new products stand out in this market is a challenge in Pizza Hut's durian campaign. Studies have shown that durian lovers are willing to show their love of durians.

arkr GROUP assisted the brand to create the social hot spot "Pizza x perfume" cross-border and personality of the Scent Library cooperation, jointly created a durian pizza perfume, sales in Tmall flagship store, as well as staff custom moisture clothing T, in major cities across the country under the contract of the entire station subway corridor to set up a three-dimensional display window, Cross-border cooperation platform out of limited tide products, effectively promote the new brand target audience effective.