CASE STUDIES | The Source

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Case Studies

Service Scope

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

Industry

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

GF X Liushen – Cool in hot summer

GF 2019

arkr GROUP

2019 TMALL BRAND STRATEGY

Tmall 2019

BBDO

Vinda x Wu Huang IP – Demystifying the explosion of the “sucking cat” paper towel

Vinda 2019

arkr GROUP

A kind of childhood called Wukong - "Future Image·Art Creation" and "Wukong" Integrated Communication

HUAWEI 2019

arkr GROUP

Defining a new lifestyle with the Circle DNA

Circle DNA 2019

arkr GROUP

BIODERMA 一“Cell power, Sunburn is not greasy”

BIODERMA 2019

arkr GROUP

Roewe i6 PLUS X Douyin — Shake up car marketing, distinctive PLUS

Roewe 2019

arkr GROUP

Oreo AR Bounty Challenge

Oreo 2019

arkr GROUP

adidas #REBOOSTED TO MOVE YOU FORWARD #

adidas 2019

arkr GROUP

The Charmed Helmet

Kuaishou 2019

VML Commerce

McDonald - The Chinese New Year Transfiguration

McDonald’s China 2019

BBDO

SEPHORA – New year red, defined by me

SEPHORA 2019

arkr GROUP

L'Oréal Youth Code Pop-up

L'Oréal 2019

Always

MHD Total Promoter/Merchandizer Management

Hennessy, Johnnie Walker, Moët 2019

Always

SCJohnson Total Promoter/Merchandizer Management

All brands 2019

Always

An Unexpected Partnership

Five 2019

MediaCom

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