CASE STUDIES | The Source

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Case Studies

Service Scope

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

Industry

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

McDonald - The Chinese New Year Transfiguration

McDonald’s China 2019

BBDO

Beautiful Fairytales

Save the Children 2019

TBWA\China Group

193 Moons of Ferrero Rocher

Ferrero 2019

TBWA\China Group

Adidas Z.N.E.

adidas 2019

TBWA\China Group

2019 TMALL BRAND STRATEGY

Tmall 2019

BBDO

Fried Chicken Action

Mcdonald 2020

BBDO

Taobao iFashion Week 2020SS Driven by Big Data, A Look Book Varied by Different Communities

Taobao 2020

arkr GROUP

HUAWEI nova series held a party about selfies, product strength played a key role in the content marketing

HUAWEI nova 2020

arkr GROUP

On the Tmall SBD, adidas originals superstar established a historical sales record

adidas Originals 2020

arkr GROUP

Huawei - Cloud for Good

Huawei 2019

Ogilvy

KFC - The Iron Hammer’s Tears

KFC 2020

Ogilvy

Oishi Kraken Launch Campaign

Oishi 2019

Wunderman Thompson

Leo Digital network won the 2020 new BMW business of China

BMW 2020

arkr GROUP

This is home

Haier 2017

UNIQUEAD

There's no strange road in the heart

Didi 2017

UNIQUEAD

Never ending travel, more than travel

Marriott Bonvoy 2018

UNIQUEAD

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