CASE STUDIES | The Source

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Case Studies

Service Scope

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management

Industry

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous

Mulene Magic Run

Mulene 2016

Cheil PengTai

A Taikang Moment

Taikang Life Insurance 2016

Cheil PengTai

Gululu - Drink Water

Gululu 2016

Cheil Greater China

CCTV - Unborn Baby

CCTV 2016

BBH

Lifebuoy - Red Packets

Lifebuoy 2016

BBH

Disney - Star Wall

Disney 2016

BBDO

VISA - Big Feng

VISA 2016

BBDO

Fuxing Road Studio

Fuxing Road Studio 2016

BBDO

Intel Enterprise Mobility Campaign

Intel 2016

MRM//McCann

KFC - League of Legends

KFC 2016

Mindshare

Pepsi Challenger Alliance

Pepsi 2016

Mindshare

L'Oréal Pari

L'Oréal Pari 2016

Mindshare

Master Kong

Master Kong Noodles 2016

Mecool

VS - Urban Luster

VS 2016

Mecool

Dove Pocket

Dove 2016

Mecool

“Durex Air, more than absolutely thin” campaign

Durex 2016

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