CASE STUDIES | The Source

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Case Studies

Service Scope

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

Beauty, Cosmetics

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

Beauty, Cosmetics Clear

Veet - Target Customers Via Omni-channel and Customize Strategies for Different Genders to Maximize Engagement and Drive Conversions.

Veet 2023

DeepZero | iPinYou

Chando - Proving ROI from Connecting Tmall User Data with Other Chinese Leading Media During Big Sale

Chando 2023

DeepZero | iPinYou

REVEALING BEAUTY

BeGlow 2023

PLTFRM

CREATING DISRUPTION

Le Mini Macaron 2023

PLTFRM

A High-end Beauty Brand - Achieved 3x Dormant Users Recalling Rate During the "Double 11" Shopping Festival

A High-end Beauty Brand 2021

DeepZero | iPinYou

Clinique KOC Marketing

Clinique 2021

STORM A CRM Agency

swept GZ How Clarins #Ignite Youth #

Clarins 2020

iNSPIRE

NIVEA MEN "4x Advance Capability"

NIVEA MEN 2020

Publicis WORLDWIDE

SHISEIDO - Accurately Targeted High-value Audiences and Optimized the Campaign from E-commerce Sales Data

SHISEIDO, NARS, CPB 2020

DeepZero | iPinYou

Shiseido omni-channel experience audit

Shiseido 2020

MullenLowe Profero

The AB side of Man, which one do you choose?

GF 2019

arkr GROUP

GF “Not greasy, just Praise you!”

GF 2019

arkr GROUP

GF X Liushen – Cool in hot summer

GF 2019

arkr GROUP

BIODERMA 一“Cell power, Sunburn is not greasy”

BIODERMA 2019

arkr GROUP

SEPHORA – New year red, defined by me

SEPHORA 2019

arkr GROUP

L'Oréal Youth Code Pop-up

L'Oréal 2019

Always

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