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Mindshare

since 1997 www.mindshareworld.com

Holding Company WPP

Company Type Holding Company

Locations Shanghai, Beijing, Guangzhou

Employees 1001-5000

Headquarters Mindshare Shanghai 17/F, WPP Campus, 399 Hengfeng Road, JingAn District, Shanghai ZIP: 200031 Tel: +86(21) 2405 1188 Fax: +86(21) 2405 1230

Introduction

We believe in Adaptive Marketing, which is an approach that enables marketers to truly adapt their activities in rapid and unparalleled ways to meet their consumers’ interests and needs. Not just advertising but every part of a brand’s marketing mix to make its product(s) more relevant and beneficial to everyone involved, all founded on access to and action on data around our consumers.

Recent Awards

2017 - Digital Media Awards by Campaign Asia: Agency of the Year, 1 Platinum, 8 Gold, 6 Silver, 3 Bronze
2017- Festival of Media Global - 1 Gold, 1 Bronze
2017- Festival of Media APAC - 2 Gold, 2 Silver, 1 Bronze
2017- ROI Festival - 6 Gold, 8 Silver, Media Agency of the Year, Digital Media Agency of the Year
2017 - MMA Smarties Global - 2 Gold, 4 Silvers, 3 Bronze
2017- Tangrams - 1 Gold, 1 Silver, 3 Bronze
2017 - Spikes Asia - 1 Silver, 2 Bronze

Major Clients

L'Oreal, Yum, Nestle & Wyeth, Ford, Yili, Jaguar Land Rover, PepsiCo & KangShiFu, Dyson, Nike, Volvo

Recent Projects

Uniqlo, Wyeth, Mikana, Huamei, Lixil, Lipton, Changan Ford, Diageo China, Home Credit, Alcon, Converse, HMD Nokia, Booking.com, Qualcomm

Offices

Mindshare Beijing 13/F Hua Li Building, 58 Jin Bao Street, Dong Cheng District, Beijing ZIP: 100005 Tel: +86(10) 8523 3679 View Contact


Mindshare Guangzhou 8/F Development Center, 3 Lin Jiang Road, Pearl River New City, Guangzhou ZIP: 510623 Tel: +86(20) 2881 8288 View Contact

Key Team Members

Amrita Randhawa CEO Greater China Amrita.Randhawa@mindshareworld.com
Vincent Chan Chief Commercial Officer Vincent.Chan@mindshareworld.com
Linda Lin Chief Operation Officer Linda.Lin@mindshareworld.com
Benjamin Condit Chief Strategy officer Benjamin.Condit@mindshareworld.com
Kenneth Tan Chief Digital & Data Officer Kenneth.Tan@mindshareworld.com
Kevin Zhou MD, COO Team MPower Kevin.Zhou@mindshareworld.com